Kemps to Dish up Top Two Flavors in Hometown Favorites Contest for Minnesota State Fairgoers
Thu, August 23, 2012 | Press Releases
FOR IMMEDIATE RELEASE
MEDIA CONTACTS: Mary Westin, 952-346-6332, or Leslie Hopp, 952-346-6226
Kemps to Dish up Top Two Flavors in Hometown Favorites Contest for Minnesota State Fairgoers to Sample and Help Select Winner
Mini Donuts or Rhubarb: Which Minnesota iconic flavor will have Kemps booth visitors asking for more?
ST. PAUL, MINN. — August 23, 2012 — The Minnesota State Fair kicks off the final stage in a summer-long contest that gives ice cream lovers the opportunity to decide which flavor they would like to see in the freezer aisle. Rah! Rah! Rhuberry and Mini-sota Donut are the final two flavors competing in Kemps Hometown Favorites Ice Cream Contest for the opportunity to be the newest addition to Kemps’ line-up. Locals dreamt up these flavors, Kemps turned them into a reality and now the choice is in the hands of Minnesota State fairgoers.
“After a successful launch of the Hometown Favorites contest last year, we are thrilled to bring it back this summer,” said Rachel Kyllo, vice president of marketing for Kemps. “We have been amazed by the passion, enthusiasm and creativity of our local ice cream fans.”
Fairgoers can stop by the Kemps booth on Machinery Hill from 1 – 2 p.m. daily, taste the two final flavors and cast a vote for their favorite. On Wednesday, August 29, the grand prize winner will be chosen by a combination of fairgoer votes, online votes at www.kempsnextflavor.com and a celebrity judging panel at the fair. The judging panel will feature Kemps’ partner (and Joe Mauer’s mom) Teresa Mauer, the 2011 Hometown Favorites contest winner, Jen Folkens, and Princess Kay of the Milky Way.
ICE CREAM DREAMS COME TRUE
More than 240 nostalgia-themed ice cream flavors were submitted to be the next Hometown Favorites flavor with thousands of votes cast online to determine the top two finalists. Shelly Massingale of Circle Pines dreamt up Rah! Rah! Rhuberry, which includes custard ice cream, swirled with strawberry rhubarb sauce mixed in with pieces of pie crust. The second flavor, Mini-sota Donut, was submitted by Beth-Ann Bloom of Woodbury and contains cinnamon and nutmeg chips with chunks of mini donuts. The winner will receive $2,500, a year supply of their ice cream and their flavor will appear on store shelves in 2013.
“The task of finding a tasty way to incorporate mini donuts and strawberries with rhubarb in ice cream flavors presented a fun challenge,” said Logan Julstrom, senior food technologist for Kemps. “These two flavors are unlike anything Kemps has ever created. My goal was to recreate the vision and memories that inspired these flavors.”
Last year at the Minnesota State Fair, fairgoers sampled and selected the first winner of the Kemps Hometown Favorites contest. The winning flavor, dreamt up by Rogers, Minn. native Jen Folkens, was Land of 10,000 Licks and is made with sweet cream ice cream, thick swirls of caramel with bits of toffee and sea salt sprinkled throughout. Land of 10,000 Licks is now available at major grocery stores and super retailers throughout Minnesota for a suggested retail price of $5.99.
ADDITIONAL ACTIVITIES AT THE KEMPS STATE FAIR BOOTH
The Kemps booth will feature several family-friendly activities, including a “Throw with Joe” activity and “Count the Cows” contest where a winner will be chosen to receive free Kemps ice cream for a year. In addition to learning about Dairy Farmers of America families, visitors can get the famous cow tattoos and enter to win daily giveaways. Sampling of IttiBitz ice cream will also be available twice daily at 11:30 a.m. and 2:30 p.m.
Outside of the Kemps booth, kids can participate in the Kemps Little Farm Hands Exhibit, an educational agricultural mock-farm. Consisting of six miniature barns, children experience hands-on skills at the Kemps Dairy Barn with a milking stool and other dairy inspired activities.
Founded in 1914, Kemps LLC, based in St. Paul, Minnesota, markets milk, ice cream and related dairy products under the Kemps brand. The company operates six manufacturing facilities located in Minneapolis, Rochester, Farmington and Duluth, Minnesota and Cedarburg, Wisconsin and employs 1,200 in Minnesota and Wisconsin. Kemps is well known in the industry for introducing innovative new products and has received frequent recognition for successful first-to-market product launches such as Kemps IttiBitz and Kemps Frozen Yogurt Parfaits. www.kemps.com